Shahid Nihal, Author at Shahid Nihal

May 25, 2025

5 Business Mistakes Startups Make During Their First Year

Launching a startup is exciting - but the first year is also the most critical. According to industry studies, nearly 9 out of 10 startups fail within their first year due to avoidable strategic and…

Branding Personal Branding

Shahid Nihal

March 25, 2025

How to Build a Strong Personal Brand in the Digital Age

What Is Personal Branding?Personal branding is the process of crafting a unique identity that showcases your expertise, values, and personality across digital platforms. It allows individuals, entrepreneurs, professionals, consultants, and creatives to stand out in…

Marketing Social Media Strategy & Management

Shahid Nihal

March 2, 2025

Are Micro-Influencers or Macro-Influencers Better for Your Business?

In the ever-evolving world of digital marketing, influencer campaigns remain a powerhouse for driving brand awareness, engagement, and sales. But as businesses navigate this landscape, a critical question arises: Should you partner with micro-influencers (typically…

Marketing

Shahid Nihal

January 1, 2025

The Future of Digital Marketing: Trends Businesses Must Adopt in 2025

The digital marketing landscape is evolving faster than ever, driven by new technologies, consumer behaviors, and data-driven strategies. As we move into 2025, businesses must stay ahead by adopting the latest trends to maintain a…

Marketing Search engine optimization (SEO)

Shahid Nihal

August 1, 2024

SEO Tips for Local Businesses to Rank Higher on Google

In today’s world, if your business isn’t showing up online, you’re missing out on a ton of customers. Whether you’ve got a cozy café, a bustling retail shop, or a service gig like digital marketing,…